Lexus RZ Portugal Event: Premium Electric Vehicle Launch

The Lexus Portugal Event was organized to introduce the new Lexus RZ, a fully electric vehicle designed for both urban and intercity travel. The event aimed to highlight the model’s versatility, sustainability, and premium positioning while strengthening Lexus’ brand presence across international markets.

The activation focused on delivering a high-end brand experience through influencer engagement, product testing, and exclusive hospitality.

Location & Duration

• City: Algarve, Portugal

• Venue: Luxury hotel fully dedicated to the event

• Dates: July 5–7 (two-day event)

The choice of Algarve reinforced Lexus’ luxury image, offering a controlled, exclusive environment aligned with the brand’s premium values.

Audience & Attendees

The event brought together international influencers and representatives from multiple markets:

• Participating countries: Georgia, Azerbaijan, Armenia, and other international markets

• Influencers: Each country was represented by local influencers

• Georgia delegation: 10 influencers

• Influencer profile: Well-known public figures with strong credibility, reach, and audience trust

This ensured broad digital exposure, authentic storytelling, and strong brand association across different regions.

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Event Experience

All aspects of travel and hospitality were fully organized, including flights, insurance, and lounge access, ensuring a smooth and premium experience for participants. The event program included exclusive presentations, influencer-led content creation, and test drive opportunities that allowed guests to experience the Lexus RZ firsthand.

Hosting the event at a closed luxury hotel created an atmosphere of privacy and refinement, allowing participants to fully focus on the brand experience and product exploration.

Results & Feedback

Throughout the event, influencers actively shared content and personal impressions across their digital platforms. Campaign outputs and performance were documented and reported, with supporting materials available in internal reports and Excel files.

Both the client and participating influencers expressed strong satisfaction with the overall organization and experience. Testimonials are currently being collected to further support and validate the success of the activation.