Social Media: Why the "Social" Matters Most in User-Generated Content (UGC)
Learn how user-generated content works by leveraging real human behavior, social proof, and trust to influence consumer decisions.
Author: Starcom
Published: 28/01/2026
FMCG Trends for 2026: How Consumer Expectations and AI Are Reshaping the Industry
Explore the key FMCG trends for 2026, including health and wellness, sustainable packaging, AI-driven personalization, supply chain innovation, and premium product growth
Author: Starcom
Published: 17/01/2026
Marketing Book of the Month: Create Once, Distribute Forever by Ross Simmonds
Discover why content distribution matters more than constant creation and how one strong idea can deliver long-term marketing impact.
Author: Starcom
Published: 30/12/2025
Marketing Term of the Month: Contextual AI
Marketing Term of the Month: Contextual AI breaks down how context-aware intelligence is reshaping personalization and modern marketing strategies.
Author: Starcom
Published: 27/12/2025
Fast Creatives: How Brands Can Finally Catch Up to the Pace of Social Media
Learn how fast creatives enable brands to stay relevant, maximize attention on lean budgets, and build communities through real-time social engagement.
Author: Starcom
Published: 27/12/2025
Prevencia Sakartvelo: Novartis x Starcom Campaign on Breast Cancer Awareness
Novartis and Starcom’s Prevencia Sakartvelo empowered women across Georgia to prioritize breast cancer screening, driving nationwide awareness, trust, and measurable action.
Author: Starcom
Published: 25/12/2025
Publicis Groupe’s “Wishes” Film Marks 100 Years of Creativity, AI, and the Future of Media
Publicis Groupe celebrates its centennial with the “Wishes” film, blending AI and human creativity, while Starcom Georgia highlights its role in shaping data-driven, AI-enhanced media strategies for the future.
Author: Starcom
Published: 16/12/2025