Publicis Groupe’s “Wishes” Film Marks 100 Years of Creativity, AI, and the Future of Media

This December, Publicis Groupe unveiled its annual “Wishes” film, commemorating the Group’s 100th milestone anniversary in 2026. The film blends live-action storytelling with groundbreaking AI-generated visuals to retrace the company’s history, from its beginnings as a small creative agency in Montmartre in 1926 to its evolution into the world’s leading advertising and communications group. 

Created using 4,500 archival images and AI technology to produce 150 distinctive shots, the piece reflects the industry’s transformation through global conflicts, crises, cultural shifts, new technologies, and the pandemic. Only one-quarter of the film is live action. The rest is a visual showcase of how human creativity and artificial intelligence can coexist to preserve legacy while imagining the future. 

Chairman and CEO Arthur Sadoun described the film as “a human, historical and technological odyssey”, reinforcing the belief that the future of AI is powered by people - the talent, ideas, and imagination behind the tools. 

Starcom Georgia As a Local Force Inside a Global Powerhouse 

Part of Publicis Media and operating in Tbilisi since 2009, Starcom Georgia delivers integrated media planning, buying, digital strategy, content creation, social media management, and branding for international and regional clients including Visa, Procter & Gamble, Mondelez, and Lexus. 

Backed by Publicis Groupe’s network spanning 110 countries, Starcom Georgia benefits from global tools, AI-powered solutions, and shared expertise that enable human-centered, data-driven media experiences. 

The Group’s continued growth, with strong organic performance in 2024, sets the stage for a decade shaped by AI integration, creative automation, and advanced measurement. Local collaborations with industry research leaders and participation in e-commerce and AI summits reflect Starcom Georgia's commitment to innovation and market development. 

Looking Ahead: AI-Enhanced Strategies for Georgia’s Media Future 

The centennial milestone and the message behind the “Wishes” film point toward an exciting era for Publicis agencies worldwide, including Starcom Georgia, where creativity, technology, and human insight converge. 

As Georgia’s media landscape evolves, Starcom Georgia is positioned to harness AI-enhanced planning, optimization, and storytelling tools to deliver smarter, faster, and more personalized brand experiences, powered by global intelligence and brought to life by local expertise.